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Mastering Facebook Marketing

Product Code: MFB

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BDT 500.0

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Course At A Glance


Starting Date : 9th April

Ending Date: 12th April 2021

Total No. of Classes/ Sessions : 4

Total Hours : 8

Class Schedule & Timing : Everyday at 7 PM - 9 PM

Venue : Zoom Online Session

About the Trainer: S M Syfur Rahman

S M Syfur Rahman

 

This training is organized by My Digital Content

 

What you’ll learn:

 

  • Why Facebook ads are important for our businesses
  • Why people fail at Facebook ads and how you can avoid these mistakes
  • Know how to create different types of Facebook Ads (hands on demos)
  • How to Build custom audiences from your email list & website visitors
  • Create and install Facebook pixel for conversion tracking
  • Understand How to Get Laser Targeted Traffic That would be interested in your Product/Services.
  • Fully understand different types of Facebook Ads and objectives
  • Create custom audiences for retargeting

 

WHO CAN JOIN?

 

This Workshop Is Tailored For
1. Social media managers, Facebook marketers & Marketing Consultant
2. Entrepreneurs, Bloggers & Small-Medium Business Owner
3. ANYONE looking to MASTER Facebook Marketing
4. ANYONE looking to MASTER Facebook Ads!
5. ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook!
6. Nothing to worry even if you’re a complete NEWBIE or FRESHER – This training is designed to help you become a Facebook Paid Marketing expert.

 

Course Outline as per Module:

 

ABC’s of Facebook Marketing

  • Define & Differentiate Marketing & Branding 
  • Define Facebook Marketing
  • Advantages of Advertising on Facebook
  • Comparison between Facebook advertising & Google Ads Advertising
  • Grow your Global (Global+Local)  Business leveraging the power of Facebook ads

Setting up Facebook Business page

  • Setting up Facebook page
  • General Setting
    • Choose who can publish to your Page timeline
    • News Feed Audience and Visibility for Posts
    • Messages
    • Page Moderation- How words can be blocked
    • Remove Page
  • Page Info
  • Messaging
  • Templates and Tabs
  • Advanced Messaging
  • Page Roles
  • People and Other Pages
  • Creating Facebook Business Account
  • Integration of Credit card data into Facebook
  • The most appropriate Billing method for Bangladeshi advertisers
  • Limitations of Facebook Ad Account
  • Introduction of Business Manager Accouct 

Selecting Your Best Ad Objectives

  • Set your marketing objectives
  • Explore Different types of campaign objectives
  • Engagement
  • Website Clicks
  • App Install
  • Video Views
  • Lead Generation
  • Massages
  • Reach 

Discover Your Target Market

  • Concept of Target Market & Demography;
  • Target Marketing Segmentation;
  • Create different types of audience based on your market segment;
  • Concept of laser targeting.

Facebook Campaign Structure

  • Ad Account
  • Creating Campaign
  • Creating adset
  • Creating Ads

Introduction of Different types of Campaign

  • Clicks to Website
  • Lead Generation
  • Page Like
  • Product catalog sales
  • website conversion
  • Video Views 

Custom Audiences

  • How to create custom audiences
  • Customer List
  • Website traffic
  • Add Retargeting Pixel
  • Lookalike Audience 

Campaign Measurement Tools

  • Explore Facebook page insights
  • Set up Facebook Pixel
  • Integration Facebook Conversion pixel for WordPress website
  • Importance of using Facebook Pixel
  • Concept of Remarketing
  • Set up custom audience leveraging the power of Facebook pixel 

Campaign Report Analysis

  • Placement Optimization
  • Age optimization
  • Gender optimization
  • Location optimization
  • Device optimization

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